To serve as a platform for unified action and the development of common, lawful standards of professional conduct among home care companies.
To promote the uniform enforcement of Labor Board regulations and other laws applied to the home care industry, ensuring a level playing field.
To promote legal and ethical business practices in the home care industry, to improve both industry standards and consumer confidence.
To educate governments, businesses and clients about the benefits of hiring home care companies that do business legally and ethically.
To make a positive difference in the businesses of home care companies and the lives of the persons who rely on their services, particularly the elderly.